Our Brand & Website Refresh
You might have noticed some changes around here — we’ve gone through a little brand refresh ourselves!
Why?
Pivoting
We’re pivoting our services. Stationery isn’t going anywhere but with the ongoing pandemic and covid restrictions in Ontario, we are needing to ramp up our branding and web design services. These graphic design services aren’t new to us. We actually have years of experience working with a diverse set of clients and different industries. Check out our portfolio here. Before starting Monarch Design Co, I worked in the corporate design world — from bigger marketing agencies, a luxury wedding magazine, boutique design studio and an advertising agency.
Target Audience
We want to appeal to our target audience. Although we loved our old branding, we felt like it didn’t exactly appeal to our branding and design clients. We wanted to create something that was reminiscent of our previous branding, appealed to our stationery clients and design clients.
Style & Growth
We want our branding to reflect our style and growth. Since accidentally starting our business in 2018 as just Tayne and Ashley, we later rebranded to Monarch Design Co in 2019. When we first started, we didn’t have a plan. We just started making all the things. In 2019 after being full time for about a year, our offerings and plans had shifted and evolved and we wanted our branding to reflect that. Fast forward to today, over a year in this worldwide pandemic, things have shifted and evolved once again.
Focusing On The Value
This year I invested in a course called Design Biz Mastery by @morganrapp . It has been life changing. Although I already had my own systems in place, this course got me to shift my strategy to bring more value to my clients and potential clients all while streamlining my business. I realized that there really isn’t a 1 price fits all for most of my brand and web design offerings and am able to tailor my packages to the scope of the project and the clients budget. Not only that, I’ve already made back my investment!
I get it – spending money can be scary. Investing in yourself and your business can be scary especially during this unique time. But it was 100% worth it.
Investing in a designer will help you to get clear on your offerings, stand out from the competition, create consistency in your brand and effectively attract your ideal clients.
So tell us, what do you think of our brand and website refresh?! Do you feel like you need to rebrand or refresh your branding or website? Tell us in the comments below!
PS – Read our previous blog post on ‘5 Sure Signs Your Ready For A Rebrand’ to see if you’re ready for a rebrand + grab your FREE Rebrand Checklist Guide!
