Overview & Details

Led by Paula, The Memory Vine is a wedding planning service helping couples throughout the Greater Toronto Area and beyond create everlasting memories that tell their love story from beginning to end. 

the client

A few years into her business, Paula came to us hoping to elevate her look with a more refined, elegant and professional feel that tells the story of what she does. By creating a home for her services and a space where her dream client can instantly feel the level of romance and attention to detail she brings to each of her events, she was able to book a full calendar of over 25 wedding clients in 2022 and is booking all the way into 2024!

The Metamorphosis

Speaking to the elegant, timeless and romantic feel of The Memory Vine's events, we drew on imagery that felt traditional and timeless while giving it a fresh spin with serifs and modern calligraphy that channel the intimate feel of her events. With a whimsical hand-illustrated vine that represents how couples’ paths intertwine and an earthy and romantic colour palette, her brand is built with her dream client in mind. We designed her website to remain true to these roots while giving her target audience a place to learn more about her services, the gallery of events she has created and a blog to highlight featured weddings for a seamless journey to happily ever after.

The Details