Overview & Details

Karson is a New Jersey-based calligraphy artist with a passion for creating high-quality signage that creates an elevated experience for your guests to make your special day that much more memorable. 

the client

As Karson navigated a rebrand, she reached out to us to create a brand and website that helped her shift her business away from a husband and wife duo and into the next chapter. Wanting to focus on higher-paying clients and luxury events, we gave her a complete refresh that attracts her dream clients by creating a more refined, cohesive and modern visual story.

The Metamorphosis

With a palette filled with neutral and timeless blues and bold serifs paired with intentional scripts that complement her hand-lettered designs, her branding puts a modern twist on classic design elements. Complete with a calligraphy pen graphic and tiny heart detail, her branding design is all about showcasing the love she puts into her designs and the love stories she helps write. We translated her new look into a new website that feels warm yet elevated with a welcoming tone of voice, keyword-rich copy and a clear space for her services and booking process.

the details