Emmy Shanley Creative Co.

branding, copywriting, web design & development

A cheerful, uplifting brand and website that helps this Minneapolis-based calligraphy artist spread cheer through wedding and event signage one stroke at a time.

Make Everyday Worth Celebrating

Overview & Details

Emmy Shanley Creative Co. is a Minneapolis-based hand lettering artist with a mission to spread cheer through one-of-a-kind wedding and event signage, modern calligraphy and personalized goodies for your heart and home.

the client

Recently taking her side hustle full-time, Emmy no longer felt aligned with her look and was ready to make her brand and website match the caliber of where her work is now. By creating a brand and website as infectious as her personality, her look helps her write the next chapter of her story by reflecting the quality of her work to attract higher-end clients, including Target HQ! Plus, with a website that is fully optimized for both desktop and mobile with keyword-rich copy and a scalable E-commerce shop, she is able to grow her offerings and draw more people into her story.

The Metamorphosis

To align with Emmy's mission, joyful spirit and calligraphy style, her brand combines a unique serif, a thoughtful script and a rosey colour palette that appeals to her wedding clients and beyond. Weaving her new look throughout her E-commerce site, we created a home for her services and shop that allows visitors to purchase personalized calligraphed goodies with just a few clicks! The project is complete with a thoughtfully-crafted tone of voice through keyword-rich copy and product descriptions that inspire cheer.

the details

I worked with Ashley and her team on a full brand rehaul and brand new website. They brought my vision to life in a way I never could have dreamed of. I feel like my website and brand now finally match who I am and what I bring to the table. They walked me through the process every step of the way and I always knew if I needed clarity on something, they were there to help. I’m eternally grateful to Ashley and her team for knocking it out of the park for me.

- emmy, emmy & shanley creative co.

 feel like my website and brand now finally match who I am and what I bring to the table.

This Could Be You

The only thing left to do is to take the leap to create a brand and website that propels your business into the next chapter. Because when you invest in ambitious design with a team that is invested in you, there are no limits to the heights you can reach.

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