Behind This Small Business’ Branding and Website: Tuned In With Tiffany
Certified sound therapist and breathwork teacher Tiffany Hunt came to us in search of an online home for her brand, Tuned In With Tiffany. Tiffany’s mission is to facilitate sound sessions tailored to your unique needs, from mental health to relaxation, inner-child connection, creativity, clarity, physical tension and sleep. She uses various instruments, including crystal singing bowls, ocean drum, chimes, gong, crystal pyramid, a Himalayan bowl and voice to help individuals (including Veterans, First Responders and pregnant women) heal from trauma, anxiety, depression, PTSD and more. Drawing on Tiffany’s empathic nature, it was for this small business’ branding to channel the grounding element of her work while adding a pop of brightness from her personality. After some soul-searching, we dove into creating a brand and website that radiates the spirit she brings to her sound sessions!
Small Business Branding Goes Beneath The Surface
Creating a Visual Story That Inspires You to Immerse Yourself in the Healing Power of Sound
The Graphics
The visuals for Tuned In With Tiffany are inspired by the sound bowls she uses in her sessions. This small business’ branding represents not only the healing energy of sound waves but also the energy that radiates from Tiffany’s own heart as she guides her clients through their healing journey. Her logo represents her clients’ hearts — and ears — opening up as they immerse themselves in the power of sound.
The Colours
Tiffany’s colour palette is inspired by harmony, crystals and beach sunrises and sunsets that she is drawn to. Therefore, this colour palette is the perfect case study of how colours tell the story of you and your brand! This palette lives and breathes balance, brightness, healing energy and the earth’s elements. When you experience the brand, you can feel the power of her sound sessions and beautiful personality. You know you’ve nailed the colour palette when it goes beyond what you see and makes you feel connected to the spirit of the brand beneath the surface. ✨
The Fonts
The fonts we chose for Tuned In With Tiffany’s brand add a quirky, unique element that channels Tiffany’s radiant personality. The nature of Tiffany’s work involves movement, so in many ways, her fonts mirror the sound waves she works with. With wavy tails trailing from some letters, these fonts give potential clients a glimpse into her intuitive nature.
Your fonts should tell the story of your brand, so Tiffany’s typeface is the perfect example of how fonts evoke an emotional connection to your biz!
In Print
To Inspire Clients to Open Their Hearts — and Ears — to the Healing Power of Sound
Having something for your clients to hold onto makes the world of a difference in making sure the people you meet don’t forget about your biz! Therefore, a business card that is visually appealing, printed on quality stock and creates calls to action is an essential component of your small business branding toolkit.
These business cards we designed for Tiffany bring in her colour palette, logo, fonts and sound wave-inspired design. They’re perfect for Tiffany to leave with new people she meets and clients after their sound sessions! Business cards are a great tool for building credibility and fostering relationships with new and current clients. Wouldn’t you love to receive this beautiful card?!
Good branding hits every touchpoint of your biz, so this is your sign to not overlook your print materials. ✨
The Website
To Tune Into Your Mind, Body and Spirit
Your website in the modern-day shop window, so it should be eye-catching and high-converting to attract your dream clients. It is the home of your small business, so it needs to be visually stunning, easy and fun to navigate, updated with high-quality content, quick to load and rich with clear calls to action to encourage your client to explore all you have to offer!
Tuned In With Tiffany’s website checks off all of these boxes and so much more. Tiffany’s photos and videos create movement and instantly catch your eye, consistent branding, colours and fonts breathe personality and professionalism, clear navigation encourages exploration and SEO-friendly, keyword-rich copy tells her story while drawing in new visitors.
Tiffany’s website feels refreshed and emulates light, high vibrations and spirit to showcase her amazing services in their best light. As the modern-day shop window, her website ensures that every passerby can’t help but come inside! Click here to visit her new website and let us know how we did. 🥰
As a boutique branding studio, Monarch Design Co. is committed to helping creative entrepreneurs and small businesses take flight. We create brands that tell your story and reflect the heart and spirit of your biz. If you love Tuned In With Tiffany’s brand and want to breathe life into your own biz, let’s work together! We’re your biggest cheerleaders and are here to create a high-converting website and brand that helps you grow. 🌱
