How a Cohesive Brand & Website Helped This Chicago Professional Organizer Raise Her Prices & Feel Confident in Her Business
The Challenge: A DIY Brand That Was Holding Her Back
For many entrepreneurs, branding is more than just a logo—it’s the foundation of how clients perceive your business. Claire, the founder of Clean Start with Claire, knew it was time for a change. She wanted a brand and website that truly reflected her passion for home organization, but her DIY approach wasn’t cutting it. Before working with Monarch Design Co., Claire felt stuck in a brand that didn’t align with the level of service she provided. Without a strategic online presence, she struggled to market her business effectively and charge what she was truly worth. That’s why she invested in Chicago professional organizer branding and website services to transform her business and attract her ideal clients.
Before working with Monarch Design Co., Claire faced several challenges:
- Struggling with DIY branding that didn’t reflect her expertise or personality.
- Feeling unconfident in her business, which made raising her prices feel impossible.
- Difficulty creating marketing materials like flyers and Instagram posts.
- No website, meaning potential clients had no central place to learn about her services.
She had the passion, the skills, and the drive—but without strong branding, she wasn’t attracting the level of clients she knew she could serve.
The Transformation: A Fun, Fresh Brand & Website That Reflects Her Personality
During two VIP Days, we focused on branding and website design to create a cohesive, engaging, and professional online presence for Clean Start with Claire.
Here’s what we delivered:
- A fun, youthful, and professional brand identity—representing her fresh approach to organizing.
- A strategic website that makes booking her services seamless and easy.
- A bright, energetic color palette that aligns with her personality and attracts her ideal clients.
- Social media templates and marketing assets to create a polished, professional look across platforms.
The goal was to give Claire a brand that she was proud to show off—one that would not only attract clients but help her feel more confident in her business.
The Results: More Confidence, Higher Prices & Rave Reviews
Claire’s transformation was immediate. She finally had a brand and website that felt like HER—and the impact on her business was undeniable.
- Raised her prices—now charging what she truly deserves.
- Gained confidence in her brand, making marketing effortless.
- Attracted more aligned clients who resonated with her fun, fresh aesthetic.
- Received amazing feedback from clients and peers who saw the passion behind her business.
Here’s what Claire had to say:
“I am truly obsessed with what Ashley created for my brand! I feel so proud of the company I’ve built now, and it’s all thanks to her incredible branding and web design. Initially, I was feeling pretty ‘bleh’ and uninspired, but Ashley gave me a whole new sense of pride and excitement.”
“I have gotten so much positive feedback from my new branding. People have been saying that you can truly sense how much I love what I do and care about the people I am working for! I have since increased my prices because I feel so confident about my branding and the positive feedback from others.”
Why Branding & a Website Are Essential for Professional Organizers
If you’re running a service-based business, your brand and website should be working for you, not against you. A strong brand:
- Gives you confidence—so you can show up as the expert you are.
- Attracts your dream clients—people who are excited to work with you.
- Makes marketing easier—so you don’t waste time second-guessing how to present yourself.
- Supports higher pricing—because when you look like a professional, clients are willing to pay accordingly.
For Claire, investing in her brand was a game-changer. Now, instead of spending hours DIY-ing her branding or questioning her pricing, she can focus on what she loves—helping families create organized, stress-free homes.
Is It Time to Upgrade Your Brand & Website?
Are you a professional organizer—or another service-based business owner—who’s ready to:
- Feel confident in your business
- Raise your prices without hesitation
- Have a brand and website that attract your dream clients
…then let’s make it happen. With a VIP Day, you can have a brand and website that work FOR you in just a few days.
👉 Book a VIP Day and let’s create a brand that elevates your business!
