How Cabinet Works Plus Modernized a 25-Year Family Business With Strategic Branding, a High-Performing Website, and Long-Term Marketing Support

This Cabinet Works Plus case study highlights how a trusted 25-year family business stepped into its next era with modern branding, a high-converting website, and ongoing digital marketing support through Monarch Design Co. What began as an outdated visual identity and low organic visibility has now evolved into a consistently booked, highly recognizable, design-forward company serving the Niagara region.

This is the story of how Monarch Design Co. partnered with Cabinet Works Plus to bring a trusted, long-standing business into the 2020s — through a modernized brand identity, a high-converting website, upgraded print and in-person marketing, and a digital strategy that now generates consistent leads every single week.

And today, that partnership continues inside The Monarch Experience, where we support them with ongoing marketing, SEO, and growth strategy as their company — and family — grows.

The Starting Point: A Legacy Business Ready for a New Era

Before we ever touched a logo or line of code, Cameron shared his vision: a refreshed, timeless brand that honored his family’s history while speaking to today’s homeowners, designers, and contractors.

Cabinet Works Plus already had:

• 25+ years of craftsmanship
• A trusted reputation in their community
• A full in-house team managing design, cabinetry, renovations, and contracting

But they were held back by:

• Outdated branding that didn’t match their quality
• A website that lacked SEO, mobile optimization, and clear usability
• Minimal digital marketing efforts
• An online presence that wasn’t generating organic leads
• Most inquiries coming from exact-name search rather than discovery

They weren’t alone. This is extremely common for family businesses that have grown through referrals for years, and suddenly need a brand and website that reflects who they are now.

Phase One: A Brand Identity Built for the Modern Homeowner (2021–2022)

We started by reimagining their visual identity to feel modern, thoughtful, and aligned with the detailed craftsmanship they’re known for.

The new brand direction embraced:
– A timeless, sophisticated palette
– Clean, modern typography
– A recognizable, design-forward logo system
– A look that reflects both heritage and innovation

It needed to feel equally at home on their cabinetry, their trucks, their showroom walls, and the feed of a design-savvy homeowner scrolling Pinterest looking for inspiration.

This brand identity also laid the groundwork for future growth — including a sister-brand redesign for Great Mountain Soapstone, ensuring visual consistency across both companies.

Phase Two: A Website That Turns Browsers Into Booked Consultations

Once the new brand direction was in place, we rebuilt the Cabinet Works Plus website from the ground up.

Their upgraded site now includes:

• A strategic layout with clear user flow
• Professional copywriting that speaks to their ideal client
• Strong calls to action across every page
• SEO-backed keyword structure
• Fully mobile-optimized design
• A restructured gallery showcasing their craftsmanship
• Professional photography and art direction

This wasn’t just a facelift — it was a full transformation.

The results we experienced were:
Website traffic increased, time on site improved, and visitors finally had a clear journey from inspiration → trust → inquiry.

The galleries are updated regularly with their latest, stunning projects — something Cameron calls on us to handle throughout the year.

Phase Three: Strengthening the Offline Presence (2023)

A strong brand shouldn’t stop at the screen.

We expanded their in-person presence with:

• A redesigned vehicle wrap
• Lawn signs
• Business cards
• Print materials
• Updated showroom visuals

This helped build local brand recognition so potential clients saw them not only online but around the community — reinforcing trust everywhere their work appears.

Phase Four: Google Ads That Outperform Every Other Lead Source (2024–Present)

Once the website was optimized and their branding was consistent, it was time to turn on the traffic.

In 2024, Cabinet Works Plus partnered with us to launch and manage their Google Ads — and this quickly became a game-changer.

According to their HoneyBook metrics over a 12-month period:
Google delivered 86+ leads — more than five times any other lead source.

Google Search became their strongest traffic and conversion channel, outperforming:

• Social media
• Referrals
• Website traffic
• Every other marketing source combined

This is exactly what happens when branding, website strategy, and paid traffic work together — every dollar performs better because the foundation is solid.

Phase Five: The Monarch Experience — Ongoing Growth, Support & Strategy (2025)

With both our families growing (our sons were born months apart, then our daughters — also months apart), we deeply understand how important flexibility, consistency, and reliable support are for a family-owned business that’s scaling.

That’s why 2025 marked the start of our long-term partnership through The Monarch Experience — our comprehensive design + marketing support package.

For Cabinet Works Plus, this includes:

• Monthly strategy and check-ins
• Google Ads management
• SEO and AI visibility improvements
• Website updates (gallery, pages, blogs)
• Content support
• Print + digital collateral as needed
• Consistent marketing momentum without the overwhelm

Our goal is to give Cameron the support of a fractional creative and marketing team, so he can stay focused on what he does best — leading his team, serving clients, and continuing his family’s legacy.

Supporting the Next Generation of a Legacy Business

What makes this partnership special is that we’ve grown together — as business owners, as parents, as families.

And the results speak for themselves:

• A modern, elevated brand identity
• A website designed to convert
• A stronger local and digital presence
• Google Ads generating the highest leads across all channels
• A streamlined system for ongoing marketing support
• A loyal client relationship spanning years and multiple brands

Cabinet Works Plus went from a family business relying on referrals…
to a recognizable, trusted, design-forward company showing up everywhere their ideal clients are looking.

And now, with The Monarch Experience in place, they have consistent support to keep that momentum going.

Thinking About Your Own Next Chapter?

If you’re an established service-based business — especially in the home, design, or construction space — and you’re ready for results like these, you don’t need a patchwork of one-off services.

You need a partner who understands branding, websites, SEO, marketing, and long-term strategy.

You need The Monarch Experience — your done-for-you brand, website, and ongoing growth team.

Ready when you are.

Let’s build something powerful together.