These 5 Mistakes Might Be Costing You Dream Clients: 5 Website Mistakes That Are Costing You Clients

If you’re pouring hours into Instagram but your website still isn’t converting — you’re not alone.

So many talented business owners are making these website mistakes and rely on word of mouth or social media DMs because their website doesn’t feel trustworthy or do any of the selling. But here’s the truth: your website should be your hardest-working team member — booking dream clients and showing off your value 24/7.

If it’s not doing that, these 5 common website mistakes might be the reason why.

1. Your messaging is vague or outdated.

If your homepage sounds like, “Hi, I’m Ashley and I’m passionate about what I do,” that’s not going to cut it.

The fix:
Lead with what your dream client cares about — what you help them achieve, solve, or transform. Use clear, confident language that reflects your current services and results.

2. You’re missing a clear call to action.

Your dream client lands on your site and thinks, “Okay… now what?” If you’re not guiding them to book, inquire, or take the next step — they’re gone.

The fix:
Use strong CTAs like “Inquire Now,” “Book Your Spot,” or “View Services” on every page. And make sure they’re above the fold — don’t make people scroll forever to find them.

3. Your site isn’t mobile-friendly.

If your fonts are too small, buttons are hard to click, or layouts are breaking on mobile… you’re losing people before they even see your offer.

The fix:
Test your website on multiple devices. Make sure your mobile version is just as beautiful and functional as your desktop site (especially if you’re using Showit — it’s fully customizable!).

4. Your branding feels DIY or inconsistent.

Even if your services are incredible, inconsistent branding can make your business feel unprofessional or unfinished. That’s a trust killer — especially when selling premium offers.

The fix:
Invest in a cohesive brand that aligns with the transformation you offer. A professional, well-thought-out design helps you look as experienced as you actually are.

5. It’s not clear who your site is for.

If your website speaks to “everyone,” it ends up connecting with no one. The wrong people reach out. The right people pass you by.

The fix:
Get specific. Speak directly to your ideal client — use their language, highlight their pain points, and show that you get them. That’s what builds connection and trust.

Quick Website Audit Checklist:

Ask yourself:

• Is it crystal clear what I do and who it’s for?
• Can someone book or inquire within 1 click?
• Does the design reflect the level of service I provide?
• Is my mobile site easy to navigate?
• Am I proud to send people here?

If not — it might be time for a refresh.

Want a Website That Actually Books Clients?

You don’t need more traffic. You need a site that converts.

That’s exactly what we create at Monarch Design Co. — whether through our Website in a Week semi-custom experience or a fully Custom Showit Website designed from the ground up.

Not sure which path is right for you? Inquire now and we’ll walk you through it.

FAQs for website mistakes

Q: Why isn’t my website booking clients?
A: It might be unclear messaging, poor mobile experience, weak branding, or no CTA — this blog breaks it all down.

Q: What platform do you use to design websites?
A: We design on Showit — a fully customizable drag-and-drop website builder that allows for both beauty and strategy.

Q: Can you help fix just my homepage?
A: Yes! Our VIP Website Day or Website in a Week package is perfect for focused updates with major impact.