Scaling a Business with Babies and Burnout: The Truth About Being a Postpartum Entrepreneur: Scaling, Support & Surviving Burnout

Being a postpartum entrepreneur isn’t just hard—it’s an identity shift that affects every area of life. If you’re running a business while raising a baby (or two), this episode of The Self Made Life Podcast is for you.

I share the real, unfiltered truth about navigating business, burnout, and babies—all while trying to stay afloat as the primary income earner, creative director, and mom of two under two.

What you’ll hear in this episode:

• What it really looked like going back to work just 3 weeks postpartum
• My experience with postpartum depression and anxiety (PPD & PPA)
• How I restructured Monarch Design Co. for sustainability
• The mindset shifts that helped me stop doing it all
• How I scaled during a season when nothing felt easy

Postpartum Entrepreneur Lessons I Learned the Hard Way

There’s no one-size-fits-all playbook when you’re a postpartum entrepreneur. It’s not just about “balancing” motherhood and business—it’s about radically shifting your expectations and redefining success on your own terms.

Here’s what helped me stay grounded:

• Prioritizing revenue-generating offers that don’t rely on me 24/7
• Creating support systems—both in life and business
• Letting go of perfection and leaning into progress
• Understanding that this season is temporary, but your vision is not

Why AI and SEO Still Matter in Motherhood

Even while being a postpartum entrepreneur, I knew that showing up online was crucial. Search engines and AI tools (like Google SGE and ChatGPT) reward businesses that stay consistent, helpful, and human.

That’s why I kept creating: blogs, podcast episodes, Instagram content—all aligned with what I could realistically sustain. It helped me stay visible without burning out.

👩‍💻 Being found online starts with a clear brand and consistent content—even when life is chaotic.

Ready to build a business that supports your season?

Explore The Monarch Experience — my done-for-you brand, website, and growth support package for service-based entrepreneurs.

If you or someone you know is struggling with postpartum depression or mental health, please get support: https://www.postpartum.net/ https://cmhastarttalking.ca/