How Professional Brand Photography Can Elevate Your Business – with Brandyn Hollands Photography

Your brand’s visual identity is one of the most powerful tools in attracting and converting your ideal clients. But is DIY photography enough, or is it time to invest in professional brand photography?

In the latest episode of The Self Made Life Podcast, Ashley Wyatt of Monarch Design Co. sits down with Brandyn Hollands, a Simcoe County-based brand photographer, to discuss how high-quality brand imagery can transform your business. Whether you’re just starting out or need a refresh, this episode is full of expert insights to help you confidently show up online.

Who Is Brandyn Hollands?

Brandyn is a professional brand photographer who transitioned from a decade-long career in retail management to running his own successful business. Initially hesitant to turn his passion into a career, he took the leap during the pandemic and never looked back. Today, he works exclusively with entrepreneurs and small businesses to create stunning, strategic brand images that enhance their marketing presence.

“For a long time, I never wanted photography to be my full-time job. But when my corporate career no longer aligned with my goals, I took the leap—and it was the best decision I ever made.” – Brandyn Hollands

The Importance of Brand Photography for Business Growth

Many business owners hesitate to invest in brand photography, viewing it as an unnecessary expense. However, Brandyn emphasizes that professional images provide a tangible return on investment by:

• Building brand trust and credibility
• Helping businesses stand out in a crowded market
• Creating consistency across digital platforms
• Boosting conversions through strong first impressions

The Real ROI of Brand Photography

Investing in professional photos can lead to increased engagement, stronger brand recognition, and higher conversion rates. As Brandyn explains:

“If just one client books you because of your professional images, how many sales does it take to recoup that investment? Most businesses will see returns over and over again from a single session.”

How to Prepare for a Brand Photoshoot

Before booking a brand photography session, it’s crucial to gain clarity on your brand’s message and audience. Brandyn shares three key steps:

• Define your brand identity: Understand your business, ideal client, and the message you want to convey.
• Plan your shoot with intention: Work with your photographer to create a shot list that aligns with your goals.
• Show up confidently: A great photographer will help guide you, but embracing authenticity is key to creating images that truly represent your brand.

How Brand Photography Transformed Brandyn’s Own Business

When Brandyn realized his DIY website wasn’t serving his business effectively, he turned to Monarch Design Co. for a VIP website and branding experience. The result?

• 130% increase in pricing
• Consistently booking premium packages
• Greater brand consistency across all touchpoints

“Seeing my new branding come to life was a game-changer. People immediately said, ‘That’s so you!’ and it gave me the confidence to show up consistently.”

Takeaways for Business Owners Considering Brand Photography

If you’re thinking about booking a brand photoshoot, here’s what Brandyn wants you to know:

• Brand photography is an investment, not an expense. It will pay for itself multiple times over.
• You don’t need to be “photogenic.” A great photographer will make you feel comfortable and guide you into natural poses.
• Authenticity is key. Your brand photos should reflect the real you—don’t force poses or aesthetics that don’t feel right.

Connect with Brandyn

Looking to elevate your brand with professional photography? Connect with Brandyn Hollands on Instagram: @BrandynHPhoto

📸 Book a brand session with Brandyn here

Final Thoughts

A strong visual identity is more than just “pretty pictures”—it’s a powerful business tool that helps attract, engage, and convert your dream clients. If you’re serious about leveling up your brand, investing in professional photography is one of the smartest moves you can make.

🎧 Listen to the full episode on The Self Made Life Podcast here.