Social Media Strategy Tips for Small Business: A Guide to Authentic Growth with Julia from J Walsh Social Co.

Discover practical social media strategy tips for small business owners from social media expert Julia Walsh of J Walsh Social Co. Learn how she transformed from corporate commuter to successful strategist, and why authentic connections matter more than perfect feeds.

Ever feel stuck staring at your phone, knowing you should post something but not sure what? You’re not alone. In this episode of The Self Made Life podcast, social media strategist Julia Walsh shares how she transformed from a corporate commuter to a successful social media manager, and why authentic connections matter more than perfectly curated feeds.

The Real Story Behind Social Media Success

Julia’s journey into social media management started with a familiar struggle – balancing corporate life with motherhood. Her daily commute from Barrie to Toronto became unsustainable with two young children, leading her to explore entrepreneurship. What began as interest in creating content evolved into a thriving social media management business.

Social Media Strategy Tips: Latest Trends for 2025

The days of Valencia filters and perfectly curated feeds are behind us. Today’s successful social media strategy focuses on:

• Authentic behind-the-scenes content
• Building genuine connections with your audience
• Consistent, strategic posting (quality over quantity)
• Video content that showcases your personality
• Real stories that resonate with your ideal clients

Making Social Media Management Simple

For business owners feeling overwhelmed, Julia recommends:

1. Start with clear goals for your social presence
2. Pick one aspect of your personality or business to share consistently
3. Use Stories for quick, authentic updates
4. Aim for 2-3 quality posts per week rather than daily rushed content
5. Engage meaningfully with your ideal clients’ content

Building Trust Through Brand Consistency

A key insight from the episode: combining strong branding with strategic social media creates instant recognition. When your visual identity stays consistent across platforms, followers begin to recognize your content immediately in their feeds.

Quick Tips for Social Media Success

• Set realistic posting goals
• Focus on platforms where your ideal clients spend time
• Include clear calls to action in your posts
• Engage authentically with others in your industry
• Give yourself grace during busy seasons

Ready to transform your social media presence? Listen to the full episode for more insights and connect with Julia @jwalshsocial.

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