Case Study: Meg & Kennedy’s Luxury Landscape Design Transformation
At Monarch Design Co., we pride ourselves on creating brands and websites that truly capture the essence of our clients’ visions. In this case study, we showcase the Luxury Landscape Design Brand and Website Transformation we brought to Meg & Kennedy Landscape Design. Let’s dive into the details!
The Challenge: Initiating a Luxury Landscape Design Transformation
Meg & Kennedy Landscape Design, serving high-end residential clients throughout the Greater Hamilton & Toronto Area, offers bespoke landscape design services for projects ranging from $50,000 to over a million dollars. With over 20 years of experience, founder Meaghan Chabot brings a fresh, creative, and contemporary approach to luxury landscaping.
The Challenge: Refreshing a Decade-Old Brand
When Meg & Kennedy approached us, they were ready for a comprehensive brand refresh. Their existing branding, created a decade ago, felt dated and no longer reflected the luxury and creativity of their services. The challenge was to create a cohesive brand identity and website that would:
- Showcase the fresh, creative, contemporary, and luxurious nature of their designs
- Highlight Meaghan’s unique approach and expertise in plant selection and color theory
- Emphasize the personalized, client-focused design process
- Attract high-end clients looking for bespoke landscape solutions
The Solution: A Comprehensive Brand and Website Overhaul
To meet these needs, we focused on creating a brand identity that balances sophistication with approachability. Our goal was to create a visual language that reflects the natural beauty of Meg & Kennedy’s designs while conveying their high-end positioning.
Brand Identity
- Developed a refined color palette incorporating blues, greens, and earth tones to reflect nature and luxury
- Created a versatile logo system that plays on the “Meg & Kennedy” name, subtly hinting at its origin
- Established a contemporary typography system that balances professionalism with creativity
Website Design
- Designed a visually stunning website showcasing high-quality photography of Meg & Kennedy’s projects
- Implemented an intuitive portfolio feature to highlight the range and scale of their work
- Created engaging content that educates clients on the design process and Meg & Kennedy’s unique approach
The Results: A Brand That Truly Reflects Meg & Kennedy’s Vision
The new brand identity and website for Meg & Kennedy Landscape Design do more than just look good—they work. By striking the perfect balance between luxury and approachability, the brand effectively attracts high-end clients while conveying Meaghan’s passion for creating personalized outdoor spaces.
Ready to Transform Your Brand and Online Presence?
Are you ready to create a brand identity and website that not only looks stunning but also attracts your ideal clients? If so, we’re here to help. Let’s work together to craft a brand that reflects your vision and elevates your business. Contact us today to start your journey towards a fresh, creative, and impactful brand presence.
