Don’t Let Your Website Launch Go Unnoticed: Pre-Launch Strategies for Maximum Impact

Don’t Let Your Website Launch Flop: Pre-Launch Website Strategies for Maximum Impact

So you’ve poured your heart and soul into crafting the perfect website – a stunning reflection of your brand identity and a powerful tool to connect with your audience. But the work doesn’t stop there. A successful launch requires a strategic pre-launch website strategy to generate excitement and ensure your website doesn’t go unnoticed in the vast digital ocean.

This post will unveil the secret weapons I use to make website launches a surefire success for my clients.

The Dreaded Launch Day Crickets: How to Avoid Them

Imagine the scenario: weeks of meticulous collaboration culminate in a website you’re absolutely in love with. You hit that launch button with anticipation, only to be met with… deafening silence. No website visits, no social media buzz – just crickets chirping.

To prevent this disheartening scenario, here’s what I do:

• Social Media Launch Graphics – Collaboration is Key: Building anticipation is crucial. Before launch day, we create eye-catching social media graphics specifically tailored to your brand or website project. Think of your social media followers as your business besties (and potential new clients!). You want to get them excited, so encourage them to share the launch news.

Here’s the collaborative twist: we schedule a launch date, and I create a social media post or reel specifically for your launch. You get to collaborate on the content, ensuring it reflects your brand voice. Once the post goes live, it reaches not only your followers but also mine, expanding reach and driving traffic to both your Instagram and your brand new website. It’s a win-win for brand awareness and celebrating this exciting milestone in your business journey. Here is a great example on how we supported and celebrated this client’s launch: Sort & Sweet

• Pre-Launch Teasers: Building Hype on Social Media and Email: Don’t underestimate the power of a good tease! Utilize your Instagram Stories to hint at what’s coming soon. Create a countdown or even host a giveaway to pique audience interest.

The same strategy applies to your email list. These are your most loyal fans, so keep them in the loop! Send pre-launch emails to build anticipation and follow up with a launch announcement once your website is live.

Bonus Tip: Showcase a successful client launch as social proof! Including a positive client example, like the one featured in the original email (Alexis from Sort & Sweet), adds credibility and demonstrates the value you bring to your clients.

By following these pre-launch strategies, you can ensure your website launch isn’t met with crickets, but rather a chorus of excitement and new website visitors ready to engage with your brand.

Ready to create a pre-launch strategy that gets your website the attention it deserves? Contact Monarch Design Co. today to discuss your website project!