When I first attempted to start a business back in the summer of 2017, I did it all wrong. I opened up my Etsy shop and just threw stuff up. I wanted to get into the stationery world and design wedding invitations at the time. I designed a couple templates and just listed them on Etsy hoping for a sale. I was too afraid of failing already that I didn’t tell anyone. I didn’t start an instagram, or a separate social media, I didn’t post about it anywhere.

When you take a step back and take a good look at your brand – does it have all the essential pieces to be successful? Does it stand out in the sea of competition? Can it make a solid impact in the marketplace? Having a strong foundational brand platform with a clear message will attract your target audience and grow your business.