Crafting Branding for Creatives

At Monarch Design Co., we love partnering with passionate entrepreneurs just like you to elevate your brand. We help them elevate their brands and websites. In this case study series, we’re excited to showcase our clients’ transformations. First up is the inspiring journey of Emmy Shanley Creative Co.

Meet Emmy Shanley Creative Co.

Emmy Shanley Creative Co. is a Minneapolis-based hand lettering artist. Her mission is to spread cheer through unique wedding and event signage, modern calligraphy, and personalized goodies for your heart and home. Indeed, Emmy’s work adds joy and a personal touch to life’s special moments.

The Challenge: A Need for Growth to Elevate Your Brand

When Emmy transitioned from a side hustle to a full-time business, she quickly realized her brand and website no longer aligned with her work. Her old branding didn’t capture her joyful spirit, and her website lacked the functionality she needed for her growing e-commerce offerings. Consequently, Emmy knew it was time for a change. She needed to elevate her brand to reflect her growth and attract high-end clients.

The Solution: Crafting a Brand That Aligns With The Future You

To match Emmy’s mission and vibrant personality, we designed a brand with a unique serif font, a thoughtful script, and a rosy color palette. This new look wasn’t just about style; instead, it created a cohesive visual identity that resonated with her audience—a perfect example of branding for creatives.

Next, we brought this branding to life on her e-commerce site by using a Showit website with Shopify e-commerce integrations. As a result, visitors can now easily explore her services and purchase personalized calligraphy goodies with just a few clicks. Every element, from the tone of voice in the copy to product descriptions, was carefully crafted to inspire cheer and connect with her customers.

The Results: Brining your vision to life in a way you never could have dreamed of

In the end, Emmy’s new brand and website didn’t just match her work—they elevated it. With a brand that truly reflects who she is and a website optimized for both desktop and mobile, Emmy can now attract higher-end clients, including big names like Target HQ. Additionally, her scalable e-commerce shop, powered by Showit and Shopify, has opened up new opportunities for growth. She can now expand her offerings and draw more people into her story.

“I worked with Ashley and her team on a full brand rehaul and brand new website. They brought my vision to life in a way I never could have dreamed of. I feel like my website and brand now finally match who I am and what I bring to the table. They walked me through the process every step of the way and I always knew if I needed clarity on something, they were there to help. I’m eternally grateful to Ashley and her team for knocking it out of the park for me.”

– Emmy, Emmy Shanely Creative Co.

Ready to Elevate Your Brand? We offer branding for creatives to help you soar

At Monarch Design Co., we specialize in branding for creatives like Emmy Shanley Creative Co. Whether you need a brand overhaul, a Showit website with Shopify e-commerce integrations, or a tailored approach to calligrapher branding, we’re here to help. So, contact us today to start your journey toward a brand that reflects your vision and helps you achieve your goals.